Privacy Policy
Entry date: 01-12-2024
Last updated: 04-08-2025
Appir ("we", "our" or "us") attaches great importance to your privacy and is committed to protecting your personal data. This Privacy Policy describes how we collect, use, and secure your information when you use our app.
01. Data Collection
During the onboarding process:
We collect the following personal data during the onboarding process:
Age
Clothing preference based on gender (Man, Woman, or Both)
Description of the observed body type
Location (if accepted)
Motivations for fashion purchases
Clothing preferences for specific occasions
Name and email address via Google or Apple accounts (if used and available)
During the use of the app:
Throughout the use of the app, we collect the following data:
Interactions between items and the user
Navigation patterns in the app and screen usage to optimize the app experience
General usage data for analytics and optimization of the customer journey
During the onboarding process:
We collect the following personal data during the onboarding process:
Age
Clothing preference based on gender (Male, Female, or Both)
Description of the observed body type
Location (if accepted)
Motivations for fashion purchases
Clothing preferences for specific occasions
Name and email address via Google or Apple accounts (if used and available)
During the use of the app:
During the use of the app, we collect the following data:
Interactions between items and user
Navigation patterns in the app and screen usage to optimize the app experience
General usage data for analytics and optimization of the customer journey
02. Data Use
The obtained data will be used to:
Personalize your experience with tailored clothing recommendations
Train our AI models with anonymized data
Conduct analyses to optimize the offerings of sellers and the performance of the app
Improve the app design and customer journey based on behavioral insights
Future Use:
In the future, we plan to introduce personalized ads within the app based on usage data, similar to the data used to train our recommendation engine, to find suitable ads for your app usage. All data will be anonymized, with no references to personal information, and will only include the ID generated during account creation.
The obtained data will be used to:
Personalize your experience with tailored clothing recommendations
Train our AI models with anonymized data
Perform analyses to optimize the supply from sellers and the performance of the app
Improve the app design and customer journey based on behavioral insights
Future Use:
In the future, we plan to introduce personalized advertisements within the app based on usage data, similar to the data used to train our recommendation engine, to find suitable ads for your app usage. All data will be anonymized, with no references to personal information, and will only include the ID generated at account creation.
03. Data sharing
We do not sell or share individual user data with third parties. However, we will use aggregated and anonymized data for specific purposes at a later stage:
Insights for sellers: Sellers may receive aggregated demographic insights, such as age distributions, regional preferences, and demand trends. This data is fully anonymized and does not make any individual user identifiable.
These features will be implemented at a later stage. Users will be informed in advance about their introduction.
We do not sell or share individual user data with third parties. However, we will use aggregated and anonymized data for specific purposes at a later stage:
Insights for sellers: Sellers can receive aggregated demographic insights, such as age distributions, regional preferences, and demand trends. This data is fully anonymized and does not make individual users identifiable.
These features will be implemented at a later stage. Users will be informed in advance about their introduction.
04. Data Storage and Security
Your data is stored in a secure database with the following safeguards:
IP whitelisting restricts access to the database.
The connection code is protected against SQL injection attacks.
Data transfer to the AI model occurs solely via embeddings, ensuring no direct linkage to personal data.
SSL certificates are implemented to secure data transmission and prevent data breaches.
Your data is stored in a secure database with the following safeguards:
IP whitelisting restricts access to the database.
The connection code is protected against SQL injection attacks.
Data transmission to the AI model occurs exclusively via embeddings, so there is no direct link to personal data.
SSL certificates have been implemented to secure data transmission and prevent data leaks.
05. Data retention
Your data will be retained as long as your account is active. When your account is deleted, all personal data, including identifiable information such as your name and contact details, will be permanently removed. Certain onboarding preferences (such as anonymized demographic insights and style preferences) will be kept, but will be fully anonymized and used solely to train our recommendation models, so they cannot be traced back to you.
06. External Links
When you click the "Shop Now" button, you will be redirected to the seller's website. Their privacy policy applies to your experience on their platform. We recommend that you review their policy before proceeding.
07. User rights
As a user, you have the right to:
Re-experience onboarding: Users can reset their preferences and start over.
Account deletion: You can delete your account directly through the app by clicking the "Delete Account" button in the app settings. Upon deletion, all personal data, including name and contact details, will be permanently removed. Certain onboarding preferences will be retained but anonymized and used solely to train our models without any connection to your identity.
Opt-out policy:
We have limited data collection to what is strictly necessary to provide a personalized customer journey. Therefore, it is not possible to opt out of data collection for training our algorithm, as it is integral to delivering our personalized experience.
As a user, you have the right to:
Retake onboarding: Users can reset their preferences and start over.
Account deletion: You can delete your account directly through the app by clicking on the "Delete Account" button in the app settings. Upon deletion, all personal data, including name and contact information, will be permanently removed. Certain onboarding preferences will be retained but anonymized and used solely to train our models without any link to your identity.
Opt-out policy:
We have limited data collection to what is strictly necessary to provide a personalized customer journey. Therefore, it is not possible to opt out of data collection for training our algorithm, as this is integral to delivering our personalized experience.
08. Children's Privacy
Appir focuses its marketing on a group aged 18 to 35. We cannot verify the age of users and rely on standard restrictions for online purchases to prevent transactions by minors.
09. Compliance
We adhere to GDPR regulations and respect your rights regarding your data.
Data Access and Export:
Although export and reporting tools have not yet been implemented, we will develop these features as user demand increases.
We comply with GDPR regulations and respect your rights regarding your data.
Data Access and Export:
Although export and reporting tools have not yet been implemented, we will develop these features as user demand increases.
Contact
If you have any questions or comments regarding this Privacy Policy, please contact us at:
Email: info@appir.nl