Product search for fashion webshops
The search bar that understands how people describe clothes.
Shoppers search in full sentences. Appir understands what they mean and shows the right products, in the look of your own theme.
Free · runs on your own catalog · nothing to install
Live on Shopify. Other platform? Talk to us
- categorydress
- seasonsummer
- colourwhite
- dotsblue
- lengthlong
- sleevesshort
1 product matches · sample catalog
Maxi dress, navy dots
€65
Built for Shopify
Theme app extension, installs without code
Live within minutes
Guided installation check included
GDPR-proof
Consent-aware tracking, EU data processing
Instant results
Matches from the first letters, mobile and desktop
The problem
You pay for every visitor. Don't lose them at the search bar.
Most store searches fail quietly: the product exists, the shopper just can't find it. Appir fixes what happens after arrival.
Same visitors, same ad spend
- Page visitorsunchanged
- Uses search
- Finds the product
- Adds to basket
- Places order
Sample data
Our product
Six capabilities, from understanding to proof.
- 01Natural-language parsingPlain language becomes structured fashion filters.
- 02Semantic searchFinds products the words never name.
- 03Catalog enrichmentAdds the attributes nobody ever tagged.
- 04Personalised rankingRe-ranks results per shopper, during the session.
- 05Product boostingPush products or collections for a set period.
- 06Revenue dashboardEvery purchase traced back to its search.
01 · Understand
Understands clothing the way shoppers talk about it.
Sizes, fabrics, fits, necklines, patterns, occasions. Appir turns plain language into structured filters, including a colour spectrum instead of a single colour name.
“green-yellow jumper”
- categoryjumper
30% · 30% · 25% · 15% · extracted colour spectrum
Parsed on every query
- category
- colour spectrum
- pattern
- fabric
- fit
- neckline
- sleeve length
- occasion
- season
- size
- price
- gender
Same query. Two outcomes.
Keyword search only finds words that appear in product titles. Appir searches on meaning, over data it enriched itself.
Standard Shopify search
0 results
None of these words appear in a product title, so nothing matches.
Appir Search
- Mustard camp-collar shirt€44
yellow (mustard) · palm leaf print · short sleeves · holiday
The shopper typed “yellow”; the title only says mustard.
Sample data
02 · Enrich
We make your messy catalog searchable.
Most shops have thin product data, so most searches miss. Appir enriches every item with the attributes nobody ever tagged. That is what makes your collection findable, and it is the hardest-to-copy foundation under every search.
Harbour shirt
€49
In your product data
- categoryShirts
- colournavy
- fabric100% cotton
- fitslim
Completed where missing
- coloursnavy, grey, whiteadded
- patternstripesadded
- sleeve lengthshortadded
- pocketchest, patchadded
- closurebuttonsadded
What almost no catalog has
- colour spectrumAppir AI
- stylecasualAppir AI
- seasonsummerAppir AI
- pairs withbeige chinos, light jeansAppir AI
03 · Control
Every shopper sees a different order. And you can still steer.
Ranking adapts to each shopper automatically. Boosting is the manual lever for the weeks that need it.
Personalised ranking
The same query returns a different order for every shopper. Appir re-ranks results in real time from what each shopper views, clicks, and carts, right now in this session.
Shopper A
Earlier in this session
- Searched
- “mini dresses”
- Viewed
- mini dresses
- 1Bodycon mini dress↑ 2
- 2Slip maxi dress
- 3Cami maxi dress
- 4Halter midi dress
- 5V-neck shift dress
Shopper B
Earlier in this session
- Viewed
- Bodycon mini dress
- Added to basket
- Halter midi dress
- 1Halter midi dress↑ 3
- 2Bodycon mini dress↑ 1
- 3Slip maxi dress
- 4Cami maxi dress
- 5V-neck shift dress
Same results, reordered live per shopper · Sample data
Product boosting
Boost what you need to sell: sale weeks, new drops, overstock. You choose the weight and the end date, and see the uplift in the revenue dashboard. A boosted product climbs within results that already match the shopper's query; it never lands in unrelated searches.
The shirt climbs for this query because it matches it; shoppers searching for something else never see the boost · Sample data
On Search AI and Enterprise plans
04 · Prove
See exactly what search delivers.
No black box: every search, click, and purchase traced back to euros.
Revenue from search
€48,210
+18% · last 30 days
Measured from the 45% of visitors who accept analytics · estimated €107,100 across all visitors.
Search volume · last 30 days
Searches (30d)
12,480
12% vs previous 30 days
Unique searchers (30d)
7,740
9% vs previous 30 days
Click-through rate (30d)
49.8%
3.1% vs previous 30 days
Clicks (30d)
6,210
14% vs previous 30 days
Add to basket (30d)
1,840
11% vs previous 30 days
Purchased (30d)
720
16% vs previous 30 days
Search to sale (30d)
Last 30 daysPrevious 30 days
Searches
12,480+12%
100%
With results
11,720+12%
93.9%
Clicks
6,210+14%
49.8%
Add to cart
1,840+11%
14.7%
Purchase
720+16%
5.8%
Search → Click 50%
Click → Cart 30%
Cart → Purchase 39%
Unanswered demand
Searches that returned nothing: demand you don't stock, or haven't tagged yet.
- “leather skirt”43×
- “cargo trousers”31×
- “strapless top”27×
Top categories (30d)
- Dresses1,860×
- Tops1,340×
- Skirts920×
Top colours (30d)
- black2,140×
- white1,730×
- beige890×
Sample data
Pricing
Plans that grow with your collection.
Every paid plan starts with a 14-day free trial, and a Search trial includes every Search Pro feature. Larger collections and multiple stores run on Enterprise.
Switch to yearly billing and get one month free.
Search
Keyword search built for fashion. Shoppers find products by name, category, size and price.
€149.00/mo
14-day free trial · cancel monthly
Included
- Keyword search
- Smart query understanding
- Search analytics dashboard
- Search revenue tracking
Search Pro
RecommendedAI search that understands what shoppers mean and which colour they want, even when no title says so.
€599.00/mo
14-day free trial · cancel monthly
Everything in Search, plus
- AI semantic search
- Colour spectrum search
- Typo-tolerant search
- Conversion funnel and analytics
- Category and colour insights
Search AI
Search that learns from every visit and orders results around what your shoppers buy.
€999.00/mo
14-day free trial · cancel monthly
Everything in Search Pro, plus
- Product boosting
- AI result ranking
- Personalised results
- Cross-store recommendations
- Unanswered-demand insights
Enterprise
CustomSearch on your own infrastructure, with a model trained on your catalogue and a single point of contact.
Price on request
Contract and onboarding tailored to you
Everything in Search AI, plus
- Dedicated database and storageYour catalogue and analytics on your own infrastructure.
- Custom-trained modelRanking and understanding trained on your catalogue.
- Multiple storesOne model and one search index, optimised across all your stores.
- Dedicated SLA and supportAgreed uptime and response times, with a single point of contact.
Compare plans
All paid plans · 14 days free
| Search | Search Pro | Search AI | Enterprise | |
|---|---|---|---|---|
| Features | ||||
Smart keyword search Instant results, with simple colour filters | ||||
Natural-language understanding Recognises category, colour, fabric, price, and size | ||||
AI semantic search Understands intent, not just keywords | – | |||
Colour spectrum search Matches the colours in your product photos, not only the colour on the label | – | |||
AI result ranking Best-converting products on top | – | – | ||
Personalised results Tuned to each shopper's behaviour | – | – | ||
Product boosting Temporarily push products or collections in search | – | – | ||
Cross-store recommendations Learns from demand across multiple stores | – | – | ||
Enterprise infrastructure Dedicated database & SLA, custom models, multi-store | – | – | – | |
| Dashboard insightsWidgets on your dashboard · every insight reads on a 30-day window | ||||
Revenue driven by search Search-attributed revenue, daily trend, and revenue per 1,000 searches | ||||
Searches, click-through rate, unique searchers KPI cards with sparklines and deltas vs the previous 30 days | ||||
Top queries The most frequent search queries, with counts | ||||
Popular searches Word cloud of the top query terms | ||||
Clicks, add to basket, purchased Conversion KPI cards with sparklines and deltas | – | |||
Search-to-sale funnel From search through results, clicks, and cart to purchase, with stage conversion | – | |||
Top categories and colours What shoppers filter by, as bar breakdowns | – | |||
Result coverage Share of searches returning nothing, and average results-page fill | – | |||
Top clicked products The products searches drive the most clicks to | – | |||
Boost performance Click-through of boosted products versus everything else | – | – | ||
Unanswered demand Searches that returned no products: stocking or tagging opportunities | – | – | ||
In demand but out of stock Products search surfaces that shoppers can't buy: restock or waitlist candidates | – | – | ||
No surprise costs · GDPR-proof · built for Shopify
Turn your search bar into a sales channel.
See it run on your own catalog first: a free demo store, every plan, and the dashboard to prove it.