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Q&A

Questions, answered.

Everything merchants ask about installing, trying, and running Appir Search on a fashion webshop. Anything else: remco@appir.nl.

Getting started

How long does it take to install Appir Search on a Shopify store?

Minutes rather than days. Appir Search installs as a Shopify theme app extension: no code, no theme edits, and a guided installation check walks you through the setup. Most stores are live within minutes.

Do I need a developer to set up Appir Search?

No. Installation runs entirely through the Shopify admin without touching code. If anything is unclear during setup, email remco@appir.nl and we help you as soon as possible.

Does Appir Search change the look of my webshop?

No. Appir adopts the look of your own theme and runs quietly in the background. Shoppers keep the store they know; only the results get better.

Does Appir Search replace my theme's search bar?

No. Your theme stays untouched and shoppers keep their familiar search bar; Appir works fully in the backend and takes over the query behind it. The same bar, better answers.

How do new or changed products get into the search results?

Automatically, every night: new items, price changes, and stock updates flow into Appir Search while you sleep. Updated your catalog and want it live sooner? Trigger a manual re-sync and the changes go live on the spot.

Can I see Appir Search working on my own products before installing anything?

Yes. Request a free demo and we build a private demo store from your own catalog. You try every plan on your own collection and watch the dashboard fill, before you install anything.

What happens if I uninstall Appir Search?

Your store returns to Shopify's default search the moment you uninstall. Appir runs fully in the backend and never altered your theme, so there is nothing to clean up.

Platforms and compatibility

Which e-commerce platforms does Appir Search support?

Appir Search runs on Shopify today. The search technology itself is platform-independent and battle tested, so connecting WooCommerce, Lightspeed, or Magento mainly needs a new adapter on our side. Want Appir on one of those platforms? Get in touch and we plan it with you.

Does Appir Search work with my Shopify theme?

Appir is designed to work with every Shopify theme: it runs in the backend and leaves your theme untouched, and the guided installation check confirms everything on your store. Should something still misbehave on your theme, email our lead developer directly at remco@appir.nl.

Does Appir Search work with a headless or Hydrogen storefront?

The standard installation targets Shopify themes. Running headless or on Hydrogen? Contact us and we look at your setup together.

Will Appir Search slow down my webshop?

No. Search runs on Appir's own infrastructure rather than inside your theme, and we guarantee search speeds in line with or faster than Shopify's native search. Matches appear from the first letters shoppers type, on mobile and desktop.

Can I use Appir Search on more than one webshop?

Yes. Each store gets its own installation; multi-store infrastructure runs on Enterprise. Cross-store recommendations on Search AI and Enterprise then use activity across stores to sharpen the results of each one. Contact us to plan a multi-store rollout.

How the search works

What makes Appir Search different from the standard Shopify search?

Standard search matches keywords; Appir matches meaning. A shopper can type "something yellow with palm leaves for my holiday, short sleeves" and find the right shirt even when its title never uses those words.

What kinds of searches can shoppers type?

Full sentences, the way people actually talk. Appir recognises category, colour, fabric, price, and size on every plan, and higher plans also understand intent such as occasion and season. "Semi-formal long black dress with open shoulders and a slit" is a perfectly good query.

How does Appir Search understand my products?

Appir reads your catalog and builds structured attributes per product: category, colour, and fabric first, then details such as fit, neckline, sleeve length, and length, and with Appir AI also occasion, season, and what an item pairs with.

What if my product data is incomplete or badly tagged?

That is normal, and it is what catalog enrichment is for. Appir completes missing attributes automatically, so search quality does not depend on years of manual tagging.

Does Appir Search handle typos and synonyms?

Yes. Appir is typo tolerant on every plan, and because it matches on meaning rather than exact keywords, synonyms and everyday wording also find the right products: a search for yellow can surface a shirt catalogued as mustard.

Which languages can shoppers search in?

Dutch, English, and German today. More languages are possible on request: contact us and we enable the languages your store sells in.

Does Appir Search only work for fashion webshops?

Appir is built fashion-first: the attributes, filters, and ranking are tuned to how people shop for clothing. Selling something else? Get in touch and we will tell you honestly whether Appir fits your catalog.

How mature is the technology behind Appir Search?

Appir has been in the works since the start of 2024. It began as a consumer shopping app, where the search technology matured with an active base of power users before the focus shifted to webshops. Over two years of learning from real shopping behaviour seed the personalisation that shows your visitors the right item at the right moment.

Ranking, personalisation, and boosting

How does personalised ranking work?

Appir reorders results per shopper based on what they do in their session: searches, viewed products, and basket adds. Items related to what a shopper viewed climb, and a basket add weighs heavier than a view. Personalised results are part of Search AI and Enterprise.

Does personalisation require shopper accounts?

No. Ranking works on the shopper's session, no account needed. Returning visitors on the same browser are recognised across sessions where consent and browser settings allow it, so personalisation keeps getting better over time.

What is product boosting?

Boosting temporarily pushes products or collections up in search results: for a sale, a new collection, or stock you want moving. It is included in Search AI and Enterprise, and the dashboard shows the click-through of boosted products versus everything else.

What is AI result ranking?

On Search AI and Enterprise, Appir orders results so the best-converting products come first, learning from how shoppers search, click, and buy in your store.

Can I control which products rank higher?

Yes, with product boosting on Search AI and Enterprise: you pick products or collections to push for a set period, while AI ranking keeps the best-converting products on top for everything else.

What are cross-store recommendations?

A personalisation layer on top of Appir's general ranking engine, available on Search AI and Enterprise. It perceives shopping activity across stores and uses it to optimise results for your store specifically: an extra, brand-specific dimension of personalisation.

Plans, trial, and billing

How does the free trial work?

Every paid plan starts with a 14-day free trial, fully self-service. You decide on day 14; there are no surprise costs.

Can I cancel at any time?

Yes. Monthly plans cancel monthly. Yearly billing gives you 12 months for the price of 11.

What is the difference between Search, Search Pro, and Search AI?

Search covers the essentials: smart keyword search with instant results and natural-language understanding of category, colour, fabric, price, and size. Search Pro adds AI semantic search that understands intent, plus colour spectrum search, which reads the colours in your product photos. Search AI adds AI result ranking, personalised results, and product boosting. Current prices are on the pricing section of the homepage.

How many products and searches do the plans cover?

Every plan is sized for a full fashion catalog and its traffic; there is no cap that switches your search off. Each plan has a level of products and searches it is built for. Grow past it for a while and we get in touch about the plan that fits, nothing more.

What happens if I outgrow my plan's limits?

Your search keeps working. Your subscription includes two grace periods for going over your plan's limits; outgrow the plan structurally and we contact you about moving up. Nothing stops abruptly, and there are no surprise costs.

How am I billed?

Search, Search Pro, and Search AI are billed through Shopify billing, monthly or yearly, on your regular Shopify invoice. Enterprise gets a custom invoice via Stripe. Yearly billing is 12 months for the price of 11.

When does the Enterprise plan make sense?

When you run multiple stores, need a dedicated database, an SLA, or custom models, or your collection and traffic have outgrown the self-service plans. Contact us and we respond within one business day.

Analytics and the dashboard

What does the Appir dashboard show?

The dashboard traces every search, click, and purchase back to euros. You see searches, click-through rate, unique searchers, and top queries on every plan; higher plans add the full search-to-sale funnel, top categories and colours, result coverage, boost performance, and unanswered demand. Every insight reads on a 30-day window.

Can I see how much revenue search generates?

Yes, on every plan: search-attributed revenue, its daily trend, and revenue per 1,000 searches.

Can I see what shoppers searched for but did not find?

Yes. Result coverage shows the share of searches returning nothing, and the unanswered-demand widget lists the exact queries that came back empty: stocking or tagging opportunities you would otherwise never see.

Can Appir show demand for products I cannot currently sell?

Yes. On Search AI and Enterprise, the dashboard flags products search keeps surfacing that shoppers cannot buy: restock or waitlist candidates.

How does Appir measure results when shoppers decline tracking?

Tracking is consent-aware, so measured figures come from the visitors who accept analytics. The dashboard shows those measured figures and estimates the totals across all visitors from that measured share.

Privacy and security

Is Appir Search GDPR-compliant?

Yes. Tracking is consent-aware and all data processing happens in the EU.

What shopper data does Appir Search collect?

The full trace of shopper activity in your store: search queries, clicks, basket adds, and purchases, collected consent-aware. Appir uses that trace for one thing: returning better results. The more it knows about what a shopper is doing, the better it ranks what a query returns; the same data feeds your dashboard.

Where is my data processed and stored?

In the EU. Appir processes search and analytics data on EU infrastructure.

Is my store's data used for other stores?

Your catalog and dashboard data stay yours. Appir's general engine learns shopping-behaviour patterns that make ranking smarter for every store, while cross-store recommendations add a brand-specific layer that optimises for your store alone.

What happens to my data when I cancel?

Data collection stops when you uninstall, and Shopify's GDPR protocol anonymises your store's data automatically about two days later. Want everything deleted outright? Email remco@appir.nl right after cancelling and we run a full purge.

Support and contact

What support does Appir offer?

Email support on every plan via remco@appir.nl; we reply as soon as possible. Enterprise adds an SLA with a guaranteed response within one business day.

How do I request a demo?

Through the demo page: send your shop URL and we build a private demo store from your own catalog. Free, no obligations, reply within one business day.

I have a question this page does not answer. Where do I go?

Email remco@appir.nl or use the contact form on the homepage: pick a topic, send your message, and we reply within one business day.

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