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Notes on search for fashion webshops

Short, practical articles on how shoppers look for clothes online, which product data a search bar needs, and how to measure what yours earns.

Appir Search sample catalog. A search bar with the query “summer dress in bright colours”, tagged as category dress, season summer and color bright, above four matching summer dresses in red, yellow, sky blue and sage green.

Colour04-11-20263 min read

How a Tinder for clothes became the basis of Appir Search

Appir started as an app that learned what clothes people like. Now that understanding powers search in fashion webshops. Where we come from, and where we are.

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